Are you looking for other ways to market and grow your business? Have you given any thought about utilizing Pinterest and growing your business organically? I am here to share with you a few top benefits of how Pinterest can help grow your business by driving traffic to your website.
1. Drive Traffic to Your Website.
Pinterest is a visual searching platform and with over 300 million users every month, just think of all the potential referral traffic Pinterest can send to your website. (Source)
What drives people to your website is other users taking action on your pinned image, which is linked to your website URL. But you don’t want to share and create just any image and link it, you want to create “clickworthy” images paired with keyword rich pin descriptions. You want to do this for every single piece of content you are sharing. A good strategy to follow is to create multiple pins for each post/product, that way you will have several pins all leading back to your website.
Pinterest users are searching and scrolling through pins and once they see a pin that sparks their interest or is something they are looking for, they will save your pin for later, click on your image and be brought right to your website or they may do both.
Creating images people are taking action on will be beneficial in growing and increasing link clicks, which means more traffic back to your website.
Tip: Give each of your new pins at least 2 weeks to see how they are performing, if your not getting a ton on repins and link clicks, don’t worry it may take more time, or you may need to create a new pin. Whatever you do, don’t delete your pins. Some pins may take a little longer, just remember to create evergreen quality content and enticing images to get more click throughs, because all of these pins you are creating and sharing last forever.
2. Expand Your Reach
Don’t have very many followers, not to worry. Your pins will still reach many other. Once you share your pins your followers will see them and when they save and re-pin to one of their boards, their followers will then see your pin. If and when they take action and save or re-pin themselves, then their followers will see your pin.
Remember you added keyword rich pin descriptions to each of your “click-worthy” pinned images, we don’t add those just to caption the image. You want to add them to share a tidbit of what one can expect to find when they click through to your website and also they help your pins show up in searches when others are looking for information and tips on certain topics.
With the help of your followers and your keyword rich descriptions helping your pins show up in searches, your content + products will reach a lot of people all organically, unless you start using promoted pins. All of which is bringing more awareness to your business and expanding your reach.
3. Pinterest Influences Purchases
I don’t know about you, but I love Pinterest! I have found so many great ideas and tips to help me not only decorate my home, meal plan, how to raise my kids :), work on my self care and even learn new things to help grow my business. And I am not alone.
Pinners are engaged, loyal advocates. 98% have tried something new they have found on Pinterest and 84% use Pinterest when they’re trying to decide what to buy. (Source)
When people are searching on Pinterest they typically are not just trying to waste time, they are on a mission and have a purpose. They are looking for inspiration for something to do or to buy. It’s a place where they can search and find things that interest them and taking action by saving pins or clicking through to the direct source.
If your still unsure of how Pinterest can become part of your marketing strategy, or don’t have the time to devote to starting and managing a Pinterest business profile, let’s chat. I would love to help you grow and reach your business goals.
I created a guide to help you optimize your Pinterest Business Profile to help you set-up your profile for growth. Grab your FREE guide here.
Email me at info@angielibby.com
Until next time,
Angie
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